Web Design
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The Internet is now one of the most important communications methods
available for marketing and promoting a product or service, and
should be utilised together with other media and marketing methods.
Blue Cape designs, develops, maintains and propagate websites for a
variety of clients.
The major advantage of the Internet is that one can update
information about your company, product or service on a daily basis
if necessary; unlike printed brochures information need never become
outdated - and this happens at a much lower cost than reprinting
brochures or pamphlets.
Your website can have any design you want, although there are a few
basic rules one should follow. For example, the home page should not
be too 'busy' and should download quickly - viewer statistics show
that there is nothing that discourages people from visiting websites
as much as having to wait for pages to open and download. There are
also certain structural requirements that must be taken into account
when designing a website; these we will explain to you in detail
when we discuss the design and development of your website.
A website does not serve its purpose if it cannot be found on the
Internet;it is thus important that the owner of the website uses the
site as a marketing tool. It is also very important that the site be
found through search engines. To ensure this the structure of the
site must include the necessary keyword and description meta tags,
and the site must be registered with search engines; after the
initial registration continued propagation is required as most
search engines will dispose of a domain after a period if it is not
propagated. There are literally tens of thousands search engines,
but the major ten to fifteen are responsible for more than 90% of
visitors to most websites.
Any website Blue Cape develops will have all the required meta tags,
and we will register and propagate the site with more than 1 000
search engines; as part of our normal maintenance contract we will
continue to propagate the website with the search engines.
Contact us for more details about designing and maintaining websites
that will serve your specific purpose. |
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