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Blue Cape began operations in the summer of 1996 to offer an
alternative to the traditional advertising and public relations
agency. Most advertising agencies approach exposure (advertising)
for the client with graphics as a priority, giving little thought to
a marketing strategy. They rarely ask questions like: Many agencies
don't get deeply involved or understand the client's concerns about
marketing, customers, services, budget constraints and so on. To
them it could just be another client to sell. |
» "Who do you want to make use of your Services?"
» "Why are certain services included?"
» "What makes the services you render so unique or different from those of
your competitors?"
» "Can information (services) be reorganised to assist in your awareness
programme?"
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Many agencies don't get deeply involved with or understand the
client's concerns about marketing, customers, services, budget
constraints and so on. To them it could just be another client to
sell. |
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A solid marketing communications programme requires a commitment of
time and energy - here Blue Cape Media & Marketing most often become
"part" of the company we service. We do things a little different -
we deviate from the traditional way of first establishing a budget,
recommending ways to spend the budget, collecting the commission and
planning the next budget. At Blue Cape a total media and marketing
communications programme is established with the emphasis on the
marketing plan. |
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Graphics and other necessary tools will develop as a result of truly
understanding the goals, objectives and needs of the programme. |
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Blue Cape is unique as we combine advertising and public relations
in one communication strategy. We operate within all sectors of
business from corporate business, NGO's and within the public
sector. |
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All marketing communication projects are co-ordinated to support
overall marketing objectives and insure long term impact while
staying within the agreed-upon budget. |
